Public Policy and Opinion Research Professionals of the West Coast

Short Course — Wednesday, February 5th from 12:30-2:30 PM PST

Building a Better Researcher: Mail-Based Surveys and Survey Invitations — Tips, Tricks, and Lessons Learned!

Join us for another PAPOR webinar short course focusing on building better researchers. This course will focus on mail-based surveys and survey invitations.

Register at: https://cvent.me/0ZzyO1

In today’s evolving landscape of survey research, mail-based surveys and invitations to web surveys remain a critical tool for gathering high-quality data. This session will delve into the practical strategies and considerations that can boost your success with mail-to-web and mail-to-mail surveys. From choosing between postcards and letters to selecting the optimal postage type, in this session, we’ll explore how design, timing, and USPS postal logistics impact response rates, data quality, data collection speed, and fielding costs.

About the instructor: Mechelle Timmons

Mechelle Timmons, former CEO of DataForce and now part of Marketing Systems Group, brings her passion and 20+ years of expertise in designing and fielding mail survey projects to help explore and explain the complexities of mail-based surveys and invitations. Mechelle is a former PAPOR president and active AAPOR member.

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